The Row Bags Under 1500 Dollars and The Real Entry Point
Most people assume the entry price at The Row starts somewhere north of three thousand dollars. Coverage clusters there, given that the Margaux and the Marlo photograph well and resell loudly. The real floor sits far lower. Observed 2026 market prices put the start of the line at $590, with a real shelf of the row bags sitting between that figure and $1,500 — current catalogue, not outlet stock and not archive. What you give up at this level is size and, usually, material weight; what you keep is the construction logic, the palladium-plated hardware and the Made in Italy finishing that define the brand. This guide lays out that shelf plainly, names the observed prices, and says where it stops being good value.
What This Entry Shelf Actually Is
The sub-$1,500 group is not a diffusion line or a separate label, which is the first thing worth understanding. These sit in the catalogue beside the five-thousand-dollar bags, in the brand’s own boutiques in Los Angeles, New York, London, Paris and Amagansett and through the same multi-brand stockists. The compromise concerns scale and material, and almost never standards. At this price the current line-up holds no large structured calfskin bag at all; every option ysl sale is either physically smaller or built in one of the house’s lighter materials. That is an honest exchange rather than a compromise, and it is why this shelf is the usual starting point for anyone new to the row fashion vocabulary. The shelf is correspondingly shallow — step over $1,500 and prices move up sharply through the Park Totes and the Bourse Clutch into the main range.
Every Bag Under 1,500 Dollars, Priced
Here is the shelf as observed in 2026, listed from the cheapest entry upward. Read every figure as a market observation rather than an official tariff, since the brand publishes no master price list and stockists differ. Sizes and colourways come in and out of stock, so a model listed here can be temporarily unavailable without leaving the line. Two of the entries list a second price, since another size has been observed at that figure. Anything you find dramatically below these numbers is not a discount but a warning sign, and that logic applies to every listing of the row for sale you encounter secondhand. If function matters more to you than budget, read the right-hand column first.
| Bag | Price observed in 2026 | What it is |
|---|---|---|
| Double Travel Wallet | $590 | A flat wallet, and the cheapest way into the brand |
| Boone Tote | $900 | A light tote in the smaller size |
| Cecily Mini Tote | $950 | Mini tote, meant for the hand |
| Ray Pouch | $950 / $1,100 | Zip pouch, two sizes observed |
| Large Boone Tote | $950 | The Boone in its larger cut |
| Travel Pouch | $990 | Flat case for travel |
| Sally | $1,000 | A small bag, and the first four-figure step |
| 90’s Bag | $1,090 | Soft shoulder bag; one of the signature silhouettes |
| Brian Tote | $1,100 / $1,200 | Tote in two observed sizes |
| Mini Barn Tote | $1,200 | Tote in compact form |
| N/S Park Crossbody | $1,290 | Crossbody from the Park family |
| Lori | $1,350 | A shoulder bag |
| Rene Crossbody | $1,350 | Crossbody |
| Half Moon | $1,390 | Crescent shoulder bag, official 8 x 13.5 x 2.5 in |
| Squared Compact Clutch | $1,390 | Structured compact clutch |
| Idaho | $1,420 | Top-handle bag, with the XL version observed at $1,690 |
| 90’s Shoulder | $1,450 | Shoulder cut of the 90’s silhouette |
If a Real Bag Matters More Than an Accessory
Since half the shelf consists of pouches, wallets and mini formats, the useful question is which entries function as a daily handbag. Three entries stand out on the observed line-up. The Half Moon at $1,390 is the strongest, because it is a signature silhouette rather than a supporting piece, with an official dimension of 8 x 13.5 x 2.5 inches — a figure worth quoting carefully, since published measurements conflict between sources. One stockist has been observed listing a leather variant of the same bag at $1,690, a reminder of how quickly the material step lifts you off this shelf. The 90’s Bag at $1,090 is the other genuine handbag at entry level, and it carries one of the four silhouettes that anchor the whole catalogue. If a tote suits you, the Brian totes at $1,100 and $1,200 and the Boone pair at $900 and $950 cover the carry-everything role for less.
If You Would Rather Start as Small as Possible
Some buyers want to own the construction rather than the silhouette, and that is a legitimate reason to start at the very bottom. The Double Travel Wallet at $590 puts the leather, the stitching and the edge finishing in your hand for the least money the brand asks for anything. The Ray Pouch at $950 and the Travel Pouch at $990 do the same job with a little more presence, and both live inside larger bags comfortably. Sally at $1,000 and the Cecily Mini Tote at $950 mark the point where a small object begins behaving like a bag. Nobody will mistake these for a Margaux, and none of them carry the resale profile of the signature shapes. What they buy you is direct experience of the material standard before you commit four or five thousand dollars to a row bag you have only seen photographed.
What You Are Paying For at This Level
Understanding what gets funded under $1,500 matters, because it is not the same as what gets funded at the top of the range. The construction standards are shared: the same restrained exterior with no logo plaque, the same small side stamp, the same matte or brushed palladium-plated fittings. What changes is the quantity and grade of material and the amount of hand-finishing that a smaller panel requires. This is why a pouch and a large structured top-handle can share the same workshop discipline and still sit four thousand dollars apart. The points below set out the practical consequences for a first purchase. None amounts to a deal-breaker; each is simply part of what the entry shelf is.
- Smaller formats need less hardware, the very place a lot of cost sits on the bigger bags
- Lighter materials wear less well over time than structured calfskin
- Non-leather pieces — canvas, nylon, sisal — are the least forgiving of water and wear
- Small bags hold shape less dramatically, so the structural signature is harder to read
- Seasonal colours take the deepest discounts later, at every price point in the range
How the Entry Shelf Performs Secondhand
Resale is the reason many buyers look at this brand at all, so it deserves a straight answer rather than a sales pitch. The Rebag CLAIR 2025 report put The Row at 97% brand-level value retention, a first crossing into the top tier that left it behind only Telfar, Hermes and Goyard. At model level the Half Moon shoulder was recorded at 106% retention, with the N/S Park Tote at 146%, the strongest performer in the line. The 90’s Bag has been flagged separately as a riser, with reported eBay search volume up around 55% year on year as of April 2025. All of it describes observed market behaviour rather than investment advice, and the strength is narrowly concentrated: black and neutral calfskin in the signature silhouettes holds value, while canvas, nylon, sisal and seasonal colours discount. So two of the strongest performers on record begin on or near this shelf, which is unusual for an entry tier.
A Sequence Worth Following

Coming to the range for the first time, sequence counts for more than budget. The common mistake is buying the cheapest thing available and deciding the brand is overpriced, since a $590 wallet cannot demonstrate what a structured bag does. Better to start with function, check the silhouette against your real carry, and look at the number only after that. Buying new from the brand’s own store or an established multi-brand retailer takes authentication risk off the table, and that is worth something at this price. If secondhand is the route, stay with platforms that authenticate in hand and be sceptical of anything priced far below the figures above. The order below is the one that produces the fewest regrets among first-time buyers of row handbags.
- Start by fixing the format — tote, shoulder, crossbody, clutch or pouch
- Shortlist just the entries in that format from the table above
- Handle one in a boutique or at a stockist if you can, because these bags photograph badly
- Go with black or a neutral if resale matters to you in any way
- At this level, buy new unless the secondhand saving is genuinely large
- Anything in the low hundreds is a counterfeit signal, not a bargain