The Row Size Numbers, Explained: Margaux 10, 12, 15 and Beyond
At most luxury houses the sizes come labelled with adjectives. You get a Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo, and none of those words commits to anything you can measure. The Row takes a quietly different route across a large part of its line, and noticing it makes the whole catalogue much easier to read. The number in a model name is its width, in inches. Margaux 10 comes in at ten inches across. Margaux 12 is twelve inches. That single fact does more practical work than any amount of styling copy, and it is the backbone of this explainer.
This convention extends past the flagship. It spans Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the proof: nobody writes 15.75 unless the figure is meant to be read literally. What follows sets out how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule, spelled out
Take the number in the name, attach the word inches, and you have the width of the bag. That is the entire system, and it is applied consistently enough across the numbered families to be treated as a rule rather than a accident. The labelling is unusually honest, because the gap between what a size sounds like and what it measures simply goes. A Small from one house can be larger than a Medium from the row crossbody another, but ten inches is ten inches anywhere. If you are comparing The Row bags with something you already own, the comparison becomes arithmetic rather than instinct. That is also why the brand can offer four sizes of one silhouette and confuse no one at all.
| Model name | The size number, as width | Dimensions as published (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Name gives the width; measurements not listed |
| Margaux Shoulder 12 | 12 in by name | 14.75 x 9 x 5 in, the one exception to the rule |
| Margaux 17 | 17 in | About 17 x 12 x 9 in |
| India 10.00 | 10 in | No official figures published |
| India 12.00 | 12 in | Not listed officially |
| India 15.75 | 15.75 in | Not listed officially |
| Agnes 12 | 12 in | Width from the name; nothing further listed |
| Agnes 15 | 15 in | Width from the name only |
| Marlo 12 | 12 in | Width by name only |
| Marlo 14 | 14 in | Width from the name; nothing further listed |
| Sofia 8.75 | 8.75 in | Archive model; not listed officially |
| Sofia 10 | 10 in | Archive piece; not listed officially |
What the number does not tell you
Width is one dimension out of three, and the other two do not scale with it in any predictable way. Line up the two Soft Margaux sizes with official figures behind them: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth is identical at 7.5 inches, so the larger bag is not a proportional enlargement of the smaller one. Height is what moves, by two inches, and width moves with it by the same. In practice that means stepping up a size gives you a taller mouth and more length rather than a deeper bag. Anyone assuming the 12 will swallow twice as much as the 10 will find the difference slighter than the numbers imply.
Handle drop holds steady too, at five inches on both Soft Margaux sizes, one more detail the model number leaves unsaid. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder drop, and both sizes come with a removable shoulder strap to cover the rest. Fittings inside differ as well: a single card slot on the 10, while the 12 adds a second plus a zip pocket. Those details shape how a bag behaves day to day far more than an inch of width ever will. Use the number to place the bag on a scale, then read the specification to make sense of it.
The Margaux Shoulder 12, and where the rule bends
There is one current model that bends the pattern, and it is better stated clearly than left quiet. The Margaux Shoulder 12 has a twelve in its name, yet the brand gives its dimensions as 14.75 x 9 x 5 in. Name width and specification width do not agree here, so on this model the number functions as a family size rather than a literal external measurement. That is consistent with what the silhouette does, since it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a straightforward scaling of the tote. The lesson generalises: use the number as your starting point, then confirm against published dimensions before you commit. Where a listing carries no dimensions at all, read the number as a signal rather than a measurement.
What each width really holds
The step most guides omit is translating inches into daily use. Under ten inches wide you are looking at a phone, cardholder, keys and lipstick affair, which is where the Sofia 8.75 and the small clutches belong. At ten inches you have the standard small day bag, taking a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is the point where a bag starts absorbing a paperback, a small notebook, a folded scarf and a full-size wallet all at once. A working width is fourteen to fifteen inches, the point at which documents and a tablet are no longer a squeeze. Seventeen inches, as on the Margaux 17, is a travel and weekend dimension rather than an everyday one.
- 8.75 to 10 in: evening, errands and anything where you want the bag to disappear.
- 12 in: the most versatile width in the line and the one most buyers settle on.
- 14 to 15 in: work, travel to work and days when other people’s things travel with you.
- 17 in: travel and overnight use, where soft structure is a feature rather than a compromise.
Price follows width, though material moves faster
The two track each other, size and price, though less sharply than you might assume. Using observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs about $700. Marlo 12 is observed at $3,600 and $4,900 depending on the version, and Marlo 14 at $5,300, a much larger step for the same two inches. Bigger jumps come from material than from size: India 10.00 is $3,850 in leather against $5,370 in suede, while Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, so the leather Agnes 15 costs only $600 more for three additional inches. If you are optimising spend, choosing the material is the bigger financial decision, and choosing the width is the bigger practical one.
The bags that carry no number
Much of the line sits outside this system, and it is the mixing of the two conventions that breeds confusion. Words rather than inches govern the Park Tote family, which runs Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. The 90’s Bag, the Half Moon and the Bourse Clutch are small bags named without a size marker of any kind. With those, dimensions are all you have: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, and the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best read as approximate. No rule governs the archive models either, the Camden measuring roughly 9 x 12.5 x 5.25 in despite bearing no number. The N/S and E/W prefixes are shorthand for orientation, as a rule read as north-south for taller shapes and east-west for wider ones.
From inches to a decision
A literal sizing system pays off because you can test it before you buy. Measure a bag you already own and like, and compare its width with the number in the model name you have in mind. Do the same for the widest thing you routinely carry, whether that is a laptop, a folder or a water bottle, and add an inch of tolerance for soft construction. Keep in mind that most of these are unstructured shapes, which is why a bag looks smaller empty and fuller in use than any flat measurement suggests. Caught between sizes on a soft silhouette, you will generally find the smaller one looks better and the larger one performs better. That trade-off, rather than the number itself, is the real choice in front of you when you buy row handbags in a numbered family.