Marmot
CLOTHING AS EQUIPMENT
Creative Director at Kevin McPhee and Associates
“A Day in the Life” stories can effectively strengthen a brand’s positioning by showcasing realism and authenticity, while celebrating everyday people as heroes.
Focusing on the professionals that work in the outdoor industry, such as ski guides, avalanche control, and mountain guides, this catalog tells their stories in their own words. The brand enthusiasts as well as wannabes felt a real-life connection with individuals, and were inspired by their stories.
As with all the work I did with Marmot, the technical aspects of the product was just as important as the inspiration. Detailed and scientific information was delivered in a clean and clear infographic manner.
Art Direction: Kevin McPhee
Copy: David Begler
Photography: Various athletes
The Inspirational/Aspirational Stories
The Product with Testimonials
The Technical Features
